Almay Smart Shade Concealer Review
From the Brand:
Finally a concealer that takes the guesswork out of finding your perfect shade, instantly adjusting to the color of your skin. Conceal minor imperfections on face and dark circles under eyes. Antioxidant blend of grape seed, ginseng and ginkgo biloba nurtures your skin for a beautiful, natural finish every time.
Retails for: $8.99
Where to Buy: Anywhere drugstore makeup is sold, such as Ulta stores and Ulta.com, Walgreens.com, CVS.com, Target, Walmart, and grocery stores
My Thoughts: In theory, this is a super cool concept. How many times have you purchased a concealer thinking it was going to work for you only to find once you're home that it's way too light or too dark? Me, it's happened countless times. And it's a huge waste of both time and money. I thought this would be an awesome solution. However, it was way too light for me in the shade Light. It goes on white and is supposed to darken to the correct color once the pigment spheres are I guess crushed and blended over the surface of the skin? Not a science person like that, so I'm not 100% sure how it's supposed to work. But this really didn't pick up much color at all and stayed an ugly ashy color on my skin.
The formula was really nice though. It was creamy and easy to blend, and it didn't settle into the creases under my eyes. So I've got to give it that. It's just not very "smart" on the shade end of things, and I'm usually the lightest shade of concealer in a brand.
Final Verdict: Not sure if I'll try again with a "darker" shade or just call this a total miss. Either way, I wasn't impressed.